InTel 007: The NFL Patch Program
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An inevitable next step, but what’s it worth?
Commercially, the NFL heads into the new season in a dominant position. New media deals are in place, sponsorship revenue is growing, and attendance is up year-on-year. Business is booming for the world’s richest sports league.
But, the league is still more than $5bn short of achieving the $25bn annual revenue target by 2027. With TV deals now locked in until the end of the decade, the league will need to look elsewhere to find ways to make up the shortfall.
Could now be the right time for the NFL to share in the successes of patch programs like the NBA, NHL an MLB? And if so, what would an NFL jersey patch program be worth?
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