Global Sponsorship Intelligence
If you value your sponsorships,
value them properly
For Rights Holders
Leagues, Teams, Events & Athletes
For Brands
Sponsors & Agencies
For Investors
Private Equity
Sponsorship has evolved.
So has sponsorship valuation.
Turnstile is the global market leader in the provision of fair market price sponsorship valuations.
Over the past two decades the sponsorship industry has become overly reliant on ‘media equivalency’ as a means of quantifying value. However, as the name suggests, this approach was developed not for sponsorship pricing but as a way for marketers to compare the effectiveness of different media buys.
Turnstile was built specifically to provide the industry with a pricing mechanism that is highly accurate, credible and defensible.
Simply put, we aggregate the most relevant suite of industry data sets, including actual market rates, and apply them to a methodology built for the modern sponsorship era.
If you value your sponsorships, value them properly.
USD
$4.5BN
in global sponsorship deals valued
Our Clients
Introducing Turnstile
Example Valuation Report
Their deep insight into the market rates being paid for sponsorship assets and the way they will use this data to reflect the market value of our properties really stood out to us, as well as their market leading approach to valuing Intellectual Property.
We liked the fact that Turnstile’s insight is grounded in the reality of how the market is actually transacting and it gives us a holistic understanding of the value of all of our sponsorship rights, beyond just the media exposure assets.
We have worked with the team at Turnstile across a number of projects to help us better understand the true value drivers from our partnership portfolio and which contractual assets generate the most impact for our business and brand. The approach and model adopted by Turnstile is something we feel very confident in using in the review of our existing partnerships and their respective rights and entitlements mix.
Turnstile’s deep insight into the market rates being paid for sponsorships really stood out to us, as well their market leading approach to valuing Intellectual Property. Turnstile provided us with valuations that are not only rigorous but reflect the entire value proposition of The British & Irish Lions.
Turnstile has been invaluable in helping us better understand the market value of some of our major sports marketing assets.
Turnstile allowed us to clearly demonstrate the real value of an association with Formula One, whilst also helping us identify new opportunities to grow our commercial program.
The team at Turnstile have been great to work with and the final output has been hugely beneficial in our business development conversations. We look forward to working with Turnstile more in the future.
Their experience across the global rugby landscape, their approach and their insight into the actual market rates being paid for sponsorship will be invaluable to us.
We were seeking a methodology that captures the full value of the Rugby World Cup. The unique values of Rugby resonate globally and we liked the Turnstile approach to capturing our intellectual property value.
Turnstile’s approach to sponsorship valuation appealed to us as we seek to transform our partnership portfolio. We have designed a new, exciting set of partnership packages with year-round activation across our 15 racecourses and Turnstile’s external valuation will validate our rights composition and pricing as we launch the new packages into the market.
The Turnstile methodology has underpinned significant commercial growth for us in recent years and is an approach to sponsorship valuations that we whole heartedly adopt. We would definitely recommend Turnstile to others in the industry; the methodology and the team delivering the work are first class.
Their deep insight into the market rates being paid for sponsorship assets and the way they will use this data to reflect the market value of our properties really stood out to us, as well as their market leading approach to valuing Intellectual Property.
We liked the fact that Turnstile’s insight is grounded in the reality of how the market is actually transacting and it gives us a holistic understanding of the value of all of our sponsorship rights, beyond just the media exposure assets.
Our Valuation Approach
We look beyond pure media value and accurately quantify the value of association as well as the tangible benefits such as social media, hospitality and activations. Our bespoke approach and data sets provide a holistic and realistic valuation of every single sponsorship right.
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