News & Insights
InTel 007: The NFL Patch Program
An inevitable next step, but what’s it worth?Is now the right time for the introduction of an NFL patch program? If so, what's it worth?
InTel 007: The NFL Patch Program
An inevitable next step, but what’s it worth?Is now the right time for the introduction of an NFL patch program? As valuation specialists, we share our view on the market value.
Intel006: What’s the Value of Tottenham Hotspur Stadium?
What's the Value of Tottenham Hotspur Stadium?This report looks at the Stadia and naming rights sector through the lens of Tottenham Hotspur stadium.
Example MLB Deal Valuation
Boston Red Sox | Signature Partner and Jersey PatchAn example valuation of Visa’s Signature Partner and Jersey Patch sponsorship of the Boston Red Sox
InTel 005: Maximising Sponsorship Value
This looks at the state of sponsorship pricing and shares the methods Turnstile are using to tackle some of the biggest challenges in modern sponsorship valuationThis report looks at the state of sponsorship pricing and the challenges that exist within the current model
Example Premier League Deal Valuation
Everton Football Club | Sleeve PartnerThe subject of this example report is a fictional Bet 365’s sleeve sponsorship of Everton Football Club.
InTel 004: Dissecting Sponsorship Value
This provides a detailed understanding of the key drivers of sponsorship value across hundreds of dealsThis report provides a detailed understanding of the key drivers of sponsorship value across hundreds of deals
InTel 003: The Impact of Force Majeure in Sponsorship
This explores how force majeure events are impacting the sponsorship buying processThis report explores how force majeure events are impacting the sponsorship buying process
InTel 002: Capturing the Value of Women’s Sport
Exploring the importance of understanding Intellectual Property value to quantify the value of women's sportTurnstile explores the importance of understanding Intellectual Property value to quantify the value of women's sport
InTel 001: Intellectual Property Value of European Club Football
This market intelligence report quantifies the value of Intellectual Property in European footballA market intelligence report quantifying the value of Intellectual Property in European football
Videos & Podcasts
Leaders 2023: Football Focus Transforming and Reimagining Commercial ProgrammesPerspectives from the Premier League, the Women’s Super League and national team football - what it takes to rebuild and restructure commercial offerings.
UP317: What’s The Tottenham Stadium Worth?How to calculate the value of stadia naming rights
SportsPro LIVE | Chelsea Front of Shirt Deal ValuationWhat's the fair market value of one of Europe's highest profile assets?
UP 274: Private Equity in FootballA conversation with Australian Football CEO, Danny Townsend
Maximising Sponsorship Value for Rights Holders and BrandsTurnstile GM Dan Gaunt shares some thoughts and insight on maximising sponsorship value followed by a panel discussion with clients from Arsenal F.C, TEAM Marketing AG and Formula E.
UP 251: The Anatomy of a Sponsorship DealA conversation with the RFU and adidas on the sponsorship sales process from both sides
Barcelona’s Spotify Deal: Is it worth the money?What are naming rights? How does a club value their name? Which team has the best naming rights deal? Tifo Football and Turnstile explain.
UP240: Turnstile & Arsenal FCA conversation with Arsenal's Chief Commercial Officer, Juliet Slot
Latest News Articles
Turnstile Announce New York OfficeSep 27, 2022
Today Turnstile announced the launch of a New York office as part of its global expansion and to complement existing offices in the United Kingdom and Australia.
Two of the world’s leading innovators in Sponsorship insights and measurement, SponsorPulse and Turnstile, have announced a strategic global alliance. The relationship is effective immediately, and offers clients a synergistic solution combining Turnstile’s leading sponsorship valuation services with SponsorPulse’s unparalleled global insights. The immediate focus of the alliance will be expansion into the North American market, and the development of a global Celebrity Partnership & Valuation service. The two parties will bring greater transparency and insight to the sponsorship industry’s most critical questions. Further announcements relating to these areas will be made in the coming weeks. SponsorPulse Chief Executive Officer, Adam Mitchell, outlined the benefits for SponsorPulse clients: “The Turnstile team has a similar philosophy on the importance of bringing transparency to sponsorship decision-making. As we continue to scale our global consumer data products, this alliance was a natural fit that enables current and future clients to get a best-in-class integrated offering. Our clients will now have access to the power of Turnstile’s highly accurate global valuations, powered by over $USD2.5 billion dollars of sponsorship market benchmarks. Our aim is to provide our clients with the best sponsorship measurement solutions, and we think the alliance with Turnstile is an important part of this commitment.” Turnstile General Manager, Dan Gaunt, explained Turnstile’s rationale for the alliance “SponsorPulse has developed one of the richest sport and entertainment data sets in the world. As we expand our regional footprint and broaden the properties we value, we need more consumer data to augment our existing proprietary insights program. Our valuations will now have ability to be powered by SponsorPulse insights, which will provide our clients with even more compelling deliverables.” About SponsorPulse SponsorPulse is a global consumer data company that brings transparency to every stage of the sponsorship journey through accessible and actionable sponsorship intelligence products. Properties, brands, and agencies leverage SponsorPulse’s suite of solutions to make better, consumer-driven, sponsorship decisions faster. SponsorPulse clients include NBA, NFL, WWE, TD Bank, Tim Hortons, Red Bull, Live Nation, and Pernod Ricard. SponsorPulse was established in 2019 is owned by IMI International, an independent consultancy focused on insights services that operates in all major regions. IMI International's experience in sponsorship dates to the 1988 Calgary Olympic Winter Games, covering thousands of teams, leagues, festivals, media properties and causes. About Turnstile Turnstile is the market leader in the provision of fair market valuations of sponsorships. These valuations are delivered through a combination of written reports and software. Turnstile’s valuations are built through the combination of a unique methodology, proprietary data and actual market rates for sponsorship components. Turnstile clients include FIFA, UEFA Champions League, International Cricket Council, Manchester City, Arsenal, adidas and HSBC. Turnstile was launched in 2018 and is owned by Tenka. Tenka is a group of companies and a team of passionate professionals focused on igniting new opportunities within the sport and entertainment industry. Tenka also owns and operates Gemba, a specialised business that provides insights, strategy and communications services to the global sport & entertainment industry. For further information please contact: SponsorPulse | Adam Mitchell email@example.com Turnstile | Dan Gaunt firstname.lastname@example.org
Turnstile are pleased to announce they have been appointed by the UK’s largest commercial racing organisation, The Jockey Club, to provide fair market price sponsorship valuation services.
Arsenal Appoint TurnstileApr 28, 2022
Turnstile are pleased to announce that they have been appointed by English Premier League club Arsenal to provide fair market price sponsorship valuation services.
ROKiT Venturi Racing Appoint TurnstileApr 11, 2022
ROKiT Venturi Racing, one of Formula E's founding teams, have appointed Turnstile to provide a fair market value assessment of their Intellectual Property, as they seek to quantify the value of sponsors associating themselves with the team.
Turnstile are pleased to have been appointed by one of Ireland’s four proud rugby provinces, Ulster Rugby, providing them with Turnstile’s industry leading software solution that allows the club to leverage thousands of data points to build detailed, bottom-up sponsorship valuations based on fair market pricing.
United Rugby Championship Appoint TurnstileMar 2, 2022
Turnstile are pleased to announce that they have been appointed by the United Rugby Championship (URC) to provide fair market price sponsorship valuation services.
The International Cricket Council (ICC) has appointed Turnstile to work alongside its commercial team to value its Sponsorship program for the next commercial rights cycle. This remit encompasses all ICC events being held from 2024 to 2031, including the ICC Men’s and Women’s Cricket World Cups and T20 World Cups.
EPCR Appoint TurnstileJan 26, 2022
European Professional Club Rugby (EPCR) has appointed Turnstile to deliver sponsorship valuation services across their commercial portfolio for both the Heineken Champions Cup and the EPCR Challenge Cup.
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