Simply put, we aggregate the most relevant suite of industry data sets and apply them to a methodology built for the modern sponsorship era
Valuation of contracted tangible benefits
A powerful lever to pull in any sponsorship deal is the wide array of direct benefits available from ticketing, hospitality, social & digital media, activations and appearances. Turnstile has a bespoke approach and data set for valuing these tangible rights to help put a fair price on these benefits.
No more guesswork, just quantifiable value to help you tailor the perfect deal.
Valuation of brand exposure on broadcast & OTT channels
Brand exposure valued on its ability to impact consumer recall and consideration. Turnstile has evolved Exposure measurement by understanding the impact and effectiveness of brand exposures on fans, rather than just the number of exposures.
Using optimised artificial intelligence, Turnstile accurately captures brand logos and exposure durations, whilst simultaneously classifying inventory types attributed to that exposure. Once the brand exposure impact and durations are understood, Turnstile applies global signage rates to determine an overall exposure value.
The resulting valuations align more closely to real market rates rather than fanciful media equivalency calculations. It’s a game changer for accuracy and authenticity of pricing.
Valuation of the right to associate with a rights holder’s brand
Turnstile’s market sizing is a proven methodology used to accurately measure the global fan bases of sport and entertainment properties.
To quantify the value of sponsorship IP, Turnstile researches fans in 20 markets (representing over 80% of the world’s GDP) which we know are the focus markets of major brands worldwide.
Our database of global contracts benchmarks the actual price paid for Intellectual Property rights, allowing us to calculate a cost-per-fan rate. By clearly quantifying the value of IP, rights holders can broaden the dialogue away from just exposure metrics and build tangible deals that reflect non-exposure asset value for buyers and sellers.
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