Turnstile helps brands extract maximum
value from their sponsorship investments

Global valuation experts

  • Leagues


  • Teams


  • Stadiums


  • Events


  • Athletes


  • Other


Introducing Turnstile

Our Clients

The Benefits of Working With Us

We understand your needs and can assist in helping deliver a number of your key commercial objectives

  • 1.

    Valuations that determine the fair market price

  • 2.

    Maximise your commercial return

  • 3.

    Independent advice that drives alignment

  • 4.

    Access to unrivalled industry data & insight

Our Products & Services

Deal Valuation

Preparing for an important deal renewal or entering into a new sponsorship?

Turnstile deal valuations provide clients with unrivalled insight into the fair market value of a specific deal, ensuring you don’t overpay.

The valuation will cover all of sponsorship rights in the package and will draw a direct comparison between our valuation and the existing or proposed contract fee. The report contains detailed and transparent valuation data along with Turnstile insights and commentary

If you value your sponsorships, value them properly.

Fanbase Insights Report

Turnstile’s global research program collects powerful consumer insights on sport & entertainment passion points and behaviours.

We sit on an enormous amount of proprietary data from across the sport and entertainment industry ranging from fanbase sizes, demographics and behaviours. As well as delivering deep insight into a specific fanbase, we can also benchmark it against that of comparable properties enabling you to identify the best sponsorship opportunity.

Our Valuation Approach

We look beyond pure media value and accurately quantify the value of association as well as the tangible benefits such as social media, hospitality and activations. Our bespoke approach and data sets provide a holistic and realistic valuation of every single sponsorship right.

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