SponsorPulse and Turnstile Announce Global Alliance

Sep 23, 2022

Two of the world’s leading innovators in Sponsorship insights and measurement, SponsorPulse and Turnstile, have announced a strategic global alliance. The relationship is effective immediately, and offers clients a synergistic solution combining Turnstile’s leading sponsorship valuation services with SponsorPulse’s unparalleled global insights.

The immediate focus of the alliance will be expansion into the North American market, and the development of a global Celebrity Partnership & Valuation service. The two parties will bring greater transparency and insight to the sponsorship industry’s most critical questions. Further announcements relating to these areas will be made in the coming weeks.

SponsorPulse Chief Executive Officer, Adam Mitchell, outlined the benefits for SponsorPulse clients: “The Turnstile team has a similar philosophy on the importance of bringing transparency to sponsorship decision-making. As we continue to scale our global consumer data products, this alliance was a natural fit that enables current and future clients to get a best-in-class integrated offering. Our clients will now have access to the power of Turnstile’s highly accurate global valuations, powered by over $USD2.5 billion dollars of sponsorship market benchmarks. Our aim is to provide our clients with the best sponsorship measurement solutions, and we think the alliance with Turnstile is an important part of this commitment.”

Turnstile General Manager, Dan Gaunt, explained Turnstile’s rationale for the alliance “SponsorPulse has developed one of the richest sport and entertainment data sets in the world. As we expand our regional footprint and broaden the properties we value, we need more consumer data to augment our existing proprietary insights program. Our valuations will now have ability to be powered by SponsorPulse insights, which will provide our clients with even more compelling deliverables.”

About SponsorPulse

SponsorPulse is a global consumer data company that brings transparency to every stage of the sponsorship journey through accessible and actionable sponsorship intelligence products. Properties, brands, and agencies leverage SponsorPulse’s suite of solutions to make better, consumer-driven, sponsorship decisions faster. SponsorPulse clients include NBA, NFL, WWE, TD Bank, Tim Hortons, Red Bull, Live Nation, and Pernod Ricard.

SponsorPulse was established in 2019 is owned by IMI International, an independent consultancy focused on insights services that operates in all major regions. IMI International’s experience in sponsorship dates to the 1988 Calgary Olympic Winter Games, covering thousands of teams, leagues, festivals, media properties and causes.

About Turnstile

Turnstile is the market leader in the provision of fair market valuations of sponsorships. These valuations are delivered through a combination of written reports and software. Turnstile’s valuations are built through the combination of a unique methodology, proprietary data and actual market rates for sponsorship components. Turnstile clients include FIFA, UEFA Champions League, International Cricket Council, Manchester City, Arsenal, adidas and HSBC.

Turnstile was launched in 2018 and is owned by Tenka. Tenka is a group of companies and a team of passionate professionals focused on igniting new opportunities within the sport and entertainment industry. Tenka also owns and operates Gemba, a specialised business that provides insights, strategy and communications services to the global sport & entertainment industry.

For further information please contact:

SponsorPulse | Adam Mitchell

Turnstile | Dan Gaunt

Join our mailing list

Receive the latest industry news and Turnstile's insights.

By subscribing to our newsletter you agree to receive communications from Turnstile. For more information about how we handle your personal data, see our Privacy Notice.