Intel006: What’s the Value of Tottenham Hotspur Stadium?
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What's the Value of Tottenham Hotspur Stadium?
In April 2019, Tottenham Hotspur opened the club’s new £1billion state-of-the-art stadium built on top of the old White Hart Lane.
Four years on, the club has not secured a naming rights partner, but they have remained resolute in securing a deal aligned to their original target.
So, why do US sports teams have more success in the naming rights market? How much is the Tottenham Hotspur Stadium really worth? And what does the club need to do to secure a deal that would represent one of the highest value deals of its kind in European football?
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