InTel 009: The Power of Athletes
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How athletes are shaping global fan bases
We are in a period where athletes have immense reach, influence and power.
The combination of athlete owned social channels and a more sophisticated commercial environment is resulting in athletes shaping the sports landscape and being financially remunerated for this influence.
In this InTel, we look at the power of athletes. The sway held by athletes and celebrities brings significant opportunity, and risk to commercial programmes. Athletes bring fan bases and open up new audiences… but also take them with them when they go.
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