For Rights Holders
Turnstile helps rights holders extract maximum
value from their sponsorship assets
Deal Valuations
Preparing for an important deal renewal or taking new rights to market?
Turnstile deal valuations provide clients with unrivalled insight into the fair market value of a specific deal.
The valuation will cover all of sponsorship rights in the package and will draw a direct comparison between our valuation and the existing or proposed contract fee. The report contains detailed and transparent valuation data along with Turnstile insights and commentary
Portfolio Valuations
In need of a premium valuation offering to deliver unrivalled insight and context across the commercial portfolio?
The valuation covers all the sponsorship rights in the deals and the report-based output will contain detailed valuation data along with insightful and strategic Turnstile commentary.
We identify the deals that are below fair market price and offer potential growth opportunities as well as the deals that are performing best against the market. This gives you the power and ability to benchmark one deal against the next.
Intellectual Property Valuations
Interested in quantifying the value of Intellectual Property to fully realise and understand the commerciality of your sponsorship assets?
Turnstile deliver Intellectual Property valuations for all three tiers of sponsorship giving you the ultimate flexibility to identify the right value for each partnership.
With your fanbase being a key driver of Intellectual Property value, we will also deliver detailed insights into the size, demographics and behaviours of your fans.
The Benefits of Working With Us
We're here to help our clients get more deals done, quicker and more seamlessly
- 1.
Internal & external alignment on market value
- 2.
Build trust & confidence in your valuations
- 3.
Remove emotion from negotiation process
- 4.
Access to USD$3 billion pricing benchmarks
Our Clients
The Dealmaker software will also enable us to quickly and accurately value our sponsorship packages, ensuring that we optimise our revenue and build better customised packages for our partners. Critically, it will also allow us to quantify the Intellectual Property value of associating with one of Europe’s most prominent rugby brands.
Turnstile’s deep insight into the market rates being paid for sponsorships really stood out to us, as well their market leading approach to valuing Intellectual Property. Turnstile provided us with valuations that are not only rigorous but reflect the entire value proposition of The British & Irish Lions.
We liked the fact that Turnstile’s insight is grounded in the reality of how the market is actually transacting and it gives us a holistic understanding of the value of all of our sponsorship rights, beyond just the media exposure assets.
The team at Turnstile have been great to work with and the final output has been hugely beneficial in our business development conversations. We look forward to working with Turnstile more in the future.
Their deep insight into the market rates being paid for sponsorship assets and the way they will use this data to reflect the market value of our properties really stood out to us, as well as their market leading approach to valuing Intellectual Property.
Their experience across the global rugby landscape, their approach and their insight into the actual market rates being paid for sponsorship will be invaluable to us.
Turnstile allowed us to clearly demonstrate the real value of an association with Formula One, whilst also helping us identify new opportunities to grow our commercial program.
We were seeking a methodology that captures the full value of the Rugby World Cup. The unique values of Rugby resonate globally and we liked the Turnstile approach to capturing our intellectual property value.
The Turnstile methodology has underpinned significant commercial growth for us in recent years and is an approach to sponsorship valuations that we whole heartedly adopt. We would definitely recommend Turnstile to others in the industry; the methodology and the team delivering the work are first class.
The Dealmaker tool and its methodology provide insightful information, and it is a great value-add to our conversations with prospects. I would highly recommend our business to continue the working relationship with Turnstile.
Turnstile’s approach to sponsorship valuation appealed to us as we seek to transform our partnership portfolio. We have designed a new, exciting set of partnership packages with year-round activation across our 15 racecourses and Turnstile’s external valuation will validate our rights composition and pricing as we launch the new packages into the market.
We believe that Turnstile’s methodology and approach to Intellectual Property will better reflect what Venturi Racing can deliver to partners, compared to simply looking at the exposure that can be delivered on screen.
The Dealmaker software will also enable us to quickly and accurately value our sponsorship packages, ensuring that we optimise our revenue and build better customised packages for our partners. Critically, it will also allow us to quantify the Intellectual Property value of associating with one of Europe’s most prominent rugby brands.
Turnstile’s deep insight into the market rates being paid for sponsorships really stood out to us, as well their market leading approach to valuing Intellectual Property. Turnstile provided us with valuations that are not only rigorous but reflect the entire value proposition of The British & Irish Lions.
Our Valuation Approach
We look beyond pure media value and accurately quantify the value of association as well as the tangible benefits such as social media, hospitality and activations. Our bespoke approach and data sets provide a holistic and realistic valuation of every single sponsorship right.
