Global Sponsorship Intelligence

If you value your sponsorships,
value them properly.

Sports technology has evolved.
So has sponsorship valuation.

Turnstile is the global market leader in the provision of fair market price sponsorship valuations.

Over the past two decades the sponsorship industry has become overly reliant on ‘media equivalency’ as a means of quantifying value. However, as the name suggests, this approach was developed not for sponsorship pricing but as a way for marketers to compare the effectiveness of different media buys.

Turnstile was built specifically to provide the industry with a pricing mechanism that is highly accurate, credible and defensible.

Simply put, we aggregate the most relevant suite of industry data sets, including actual market rates, and apply them to a methodology built for the modern sponsorship era.

If you value your sponsorships, value them properly.

USD
$2.5B

in global sponsorship deals valued

Turnstile valuations within

3%

of overall transaction value

Introducing Turnstile

Our Clients

Their deep insight into the market rates being paid for sponsorship assets and the way they will use this data to reflect the market value of our properties really stood out to us, as well as their market leading approach to valuing Intellectual Property.

Jonny MacDonald
Commercial Manager
EPCR

We liked the fact that Turnstile’s insight is grounded in the reality of how the market is actually transacting and it gives us a holistic understanding of the value of all of our sponsorship rights, beyond just the media exposure assets.

Juliet Slot
Chief Commercial Officer
Arsenal

Turnstile has been invaluable in helping us better understand the market value of some of our major sports marketing assets.

Celine Del Genes
General Manager
Adidas

Turnstile’s deep insight into the market rates being paid for sponsorships really stood out to us, as well their market leading approach to valuing Intellectual Property. Turnstile provided us with valuations that are not only rigorous but reflect the entire value proposition of The British & Irish Lions.

Tom Halsey
Commercial Director
The British & Irish Lions

Turnstile allowed us to clearly demonstrate the real value of an association with Formula One, whilst also helping us identify new opportunities to grow our commercial program.

Murray Barnett
Former Head of Global Sponsorships
Formula 1

The team at Turnstile have been great to work with and the final output has been hugely beneficial in our business development conversations. We look forward to working with Turnstile more in the future.

Rob Grenville Jones
Commercial Partnerships Director
England Rugby

Their experience across the global rugby landscape, their approach and their insight into the actual market rates being paid for sponsorship will be invaluable to us.

Martin Anayi
Chief Executive Officer
URC

We were seeking a methodology that captures the full value of the Rugby World Cup. The unique values of Rugby resonate globally and we liked the Turnstile approach to capturing our intellectual property value.

Tom Hill
Chief Commercial Officer
World Rugby

Turnstile’s approach to sponsorship valuation appealed to us as we seek to transform our partnership portfolio. We have designed a new, exciting set of partnership packages with year-round activation across our 15 racecourses and Turnstile’s external valuation will validate our rights composition and pricing as we launch the new packages into the market.

Tom Sammes
Head of Strategy
The Jockey Club

The Turnstile methodology has underpinned significant commercial growth for us in recent years and is an approach to sponsorship valuations that we whole heartedly adopt. We would definitely recommend Turnstile to others in the industry; the methodology and the team delivering the work are first class.

Anthony Ireland Jones
Head of Sales & Partnerships
Parramatta Eels

Their deep insight into the market rates being paid for sponsorship assets and the way they will use this data to reflect the market value of our properties really stood out to us, as well as their market leading approach to valuing Intellectual Property.

Jonny MacDonald
Commercial Manager
EPCR

We liked the fact that Turnstile’s insight is grounded in the reality of how the market is actually transacting and it gives us a holistic understanding of the value of all of our sponsorship rights, beyond just the media exposure assets.

Juliet Slot
Chief Commercial Officer
Arsenal

Our Valuation Approach

We look beyond pure media value and accurately quantify the value of association as well as the tangible benefits such as social media, hospitality and activations. Our bespoke approach and data sets provide a holistic and realistic valuation of every single sponsorship right.

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