Turnstile GM Dan Gaunt shares some thoughts and insight on maximising sponsorship value followed by a panel discussion with clients from Arsenal F.C, TEAM Marketing AG and Formula E.

This is the second of our For What It’s Worth series in collaboration with Unofficial Partner and is an opportunity to pick apart the reality of the sponsorship sales process on both sides of the negotiation table.

What are naming rights? How does a club value their name? Which team has the best naming rights deal? Tifo Football and Turnstile explain.

Looking at alternative ways of valuing sports sponsorship and other commercial inventory.