InTel 0011: The Power of Intellectual Property
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Intellectual Property. What is it? What does it give sponsors? And how much is it worth?
Whether it be an artist, event, sports league or team, selling the power of passion is central to unlocking the power of sponsorship.
For sponsorship to demonstrate its value as a multi-use marketing buy, realise its full potential and help back fill projected revenue shortfalls from broadcast, a better understanding and articulation of the value of Intellectual Property is critical.
In our latest InTel report, we share data and trends relating to Intellectual Property, case studies from major B2B & B2C sponsorships and our approach to the pricing of Intellectual Property.
Download the report FREE now.
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Example Premier League Deal Valuation
Everton Football Club | Sleeve Partner
The subject of this example report is a fictional Bet 365’s sleeve sponsorship of Everton Football Club.
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