InTel 008: The Most Valuable Shirt in the World
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The biggest clubs head-to-head, across continents
Front of shirt deals are often seen as the poster child of sponsorship value. The bragging rights of whose shirt is the most lucrative is a conversation that spans pubs and boardrooms.
In this InTel we have completed a cross-continental comparison to determine who has the most valuable shirt in the world. We have then projected forward 10 years to forecast whether the status quo will remain.
Utilising Turnstile’s holistic valuation approach, we look at the traditional exposure components of shirt deals plus the value of associating with some of the biggest sports properties in the world.
It’s a fascinating look at macro and sports economics through the lens of a shirt deal.
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