InTel 010: Sponsorship & The C-Suite
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The metrics that matter in sponsorship decision making
The size, duration and sensitivities of major sponsorship investments are increasingly being scrutinised in the board rooms of the biggest brands in the world, particularly around pricing, return on investment and issues relating to DEI.
In this InTel report we dive into the key metrics global leading brands are using to secure approval for major sponsorship investments, and showcases the innovative tools used to reframe how sponsorship investments are valued.
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